Structured Pipelines
Every relationship your campaign has moves through a defined stage, so you always know who is where, what the next move is, and who is about to go cold. Nobody falls out the bottom of a spreadsheet.
Donors
Read from your processor, never handled by us.
Volunteers
From signup to a shift somebody actually worked.
Endorsements
A review queue, not an inbox thread.
Supporters
Everyone else, and where your list growth comes from.
Field and turf
Walkers, captains, and precinct chairs, connected.
Stages are configured for your race during onboarding, not bolted on later. Contribution history is read from your own processor; Project Red tracks the money, it never touches it.
What's Inside
Six surfaces, one login, one vocabulary. If a feature didn't earn its place in a real campaign week, it isn't here.
One organized record per person, with the duplicates already reconciled.
Saved audiences you define once and send to all cycle.
Draft, review, approve, then send or schedule, written for the few hundred people who actually move your race, on a sending domain kept clean of bulk blasting.
Forms on your site become tagged records the same day.
The four numbers that tell you whether the operation is working.
Submission to published, with a person in the middle.
Data Science, Applied
The questions that decide a week are usually one query away and two weeks late. Type the question; get the list, the file, or the chart back, built from your own records, inside your own workspace.
What gets measured
List health
Duplicate rate, missing fields, bounce and complaint rate, unsubscribes: the things that quietly wreck your sending reputation.
Growth by source
Which form, event, or push is producing real contacts, and which one you should stop paying for.
Primary vs. general universes
Who turns out for a primary, who only shows up in November, and which donors give in both, kept as separate saved segments.
Email performance
Opens, clicks, and unsubscribes per send and per segment, tracked over the cycle rather than one blast at a time.
Pipeline movement
How many people moved a stage this week in each pipeline, and how many have been sitting still too long.
Your records never leave your workspace, and nothing you give us is used for another campaign. Ever.
Your Website
Your site is the widest mouth of the funnel, and on most campaigns it drops what it catches. We wire it into the database so a signup becomes a tagged record and a confirmation email the same day it comes in.
We wire it in
Your existing forms start writing into the database, auto-tagged by type, with a confirmation email on the way out. No rebuild required.
Edits, staged first
Copy changes, new pages, and refreshes are part of monthly support; each one is staged on a private preview link, published only when you approve.
We'll build you a better one
If the site is the problem, we build the new one: navy-and-cream campaign site, intake wired from day one, scoped with you before anyone starts.
Next Step
Tell us the office, the calendar, and what you're using now. We'll walk you through the workspace with your own data in it, and tell you honestly whether we're the right fit.
Invite-only access. Every engagement is scoped to the race; there is no self-serve plan.
